Don’t Buy This Coffee ft. Patagonia Ads

It’s Spring. The harvest just arrived.
And we’re asking you not to buy it.

Not because it’s not good — it is.
Not because we doubt it will sell — it will.
But because that’s not the point.

This isn’t just another product launch.
It’s not a flash sale, and it doesn’t come with a promo code.

This is coffee meant to be felt — not just tasted.
To be brewed with attention, not convenience.
And to be remembered long after the last cup.

The beans were harvested by hand, one ripe cherry at a time, by people who know their land.

They come from a single plot in Brazil’s Cerrado Mineiro — a region shaped by sun, altitude, and care.

They were dried naturally and roasted slowly, with intention.
We release this coffee just once.

No blends. No repeats. 
No second chances.

It exists for this moment, and this season only.
So don’t buy this coffee unless you’re ready.

Ready to pause.
Ready to taste something unrepeatable.
Ready to treat coffee as more than caffeine.

It’s not coffee for every day.
It’s coffee for people who drink with purpose.

For those who understand that fleeting things are often the most meaningful.

Because just like spring,
it won’t last.

And we won’t make it again.
IF YOU'RE READY:

COMMON THREADS INITIATIVE

LIMITED
WE understand each harvest is unique. That’s why we never restock.

ROAST
WE roast to order, in small batches, for peak flavor and freshness.

LOVE
WE love and respect what nature gives — and never take more than it offers.

PAUSE
YOU need to enjoy this coffee. You will never find it on a grocery shelf.

REIMAGINE
TOGETHER we reimagine a world where we take only what nature can replace

FEEL THE COFFEENESS™

Disclaimer: This advertisement is independently created by Toriba Coffee and is not affiliated with, endorsed by, or sponsored by Patagonia. Our creative concept is inspired by the spirit of responsible consumption reflected in Patagonia’s well-known advertising campaigns, such as “Don’t Buy This Jacket.” We acknowledge and respect Patagonia’s original work and values, and our intention is to pay homage to their message of mindful purchasing through our own lens as a seasonal coffee brand.